A business card is a small card that identifies a person is in a relationship or connection with her or his business and which is given to a potential customer or a client. It is printed, small, which usually has the size of a credit card. It has essential information about your information and logo of the brand. In your branding, your business card is essential, and it provides an extension of visuals of the strength of your brand. Click for more details.
The most important use of a business card is to provide your contact information with your customers that are potential. It also serves as a path of you for your customers and colleagues after your very first meeting. Business cards have a photo of their owner on the card, which remembers the colleagues about their meetings.
Who can own a business card?
If a person is a freelancer, young startup founder, or part of a company, there are two important components of the design before you think of a business card, which are:
⦁ Scheme of brand colour
⦁ Finished logo
The two most important choices of visuals of branding are the logo and colour scheme. These two components play an important part in the creation of a business card.
How to create a business card:
Business cards are personal. They are created according to the needs and wishes of its owner. There are a total of eight steps of the creation and design of the business card, which are:
1: Choose your shape
There is a traditional rectangular business card. If you have decided on that card, then you will skip this step. But if you want a new one, then this is your thing. There are many new and modern shapes of business cards are available due to the growth of the techniques of printing. The die-cutting technique of printing now allows you to cut the card of any shape which you want. You can choose any shape of your taste like outlines of selling your products or original shape. You can make even your theme according to your entire business cutting.
The Cireson business card uses the shape of the card for the heightened employee picture. This gives them a more approachable and personal feeling.
Special shapes can have more fun. To use creative shapes, basically, tell what type of message you want to convey. The card must not be that big that it is unable to fit into the pocket.
2: Choose your size:
The next step is the size of the business card. It depends on the standard of the country.
⦁ Oceania Standard: 90 x 55mm or 3.54 x 2.165 in.
⦁ European Standard: 85 x 55 mm or 3.346 x 2.165 in,
⦁ North American standard: 88.9 x 50. 8 mm or 3.5 x 2 in.
There are other factors to look upon as well while creating the business card:
Trim line: cutting cards target line
Bleed Area: the part of a business card which is to be removed (outermost part)
Safety line: if something is outside this line, then it is due to the mistakes of cutting.
The bet which is safe is that the safety line is set at 3mm, the bleed area from the edge is to be set at 6mm and trim line at 3mm.
3: Add your logo and other graphics
Now, in the third step, we insert visuals on our card. The most important is the logo. The logo should be at the center of your business card. But sometimes graphics can also be used. There are two sides to your business card. You must give one side to the logo and the other side to the contact information. But there can be a logo on both sides of the business card like in Omni here.
Your place of the logo can be changed according to your taste. Minimalism is very popular. In this technique, you can fill your empty space on a business card with additional visuals and graphics. To show your brand identity, additional graphics can be used. It is also trending to leave a little mystery on the card like a visual of wordless URL etc.
4: Add the necessary text:
Your card is your identity. It says something. What your card is saying depends upon your design. Freelancers may not use their postal address on the card and also for the face to face professions as well. Different text on the business card has different benefits.
The above card is of the director of a digital marketing agency. This card has a logo, name of the director, number and email as well.
It depends on us what do we write on our business cards. There are some common choices written below:
⦁ Name: Name of the owner of the card
⦁ Name of Company: your personal name is your company name except for personal brands
⦁ Title of the job: it is better for you to put your job title on the business cards. It tells others what you do and is ur task and have we ever met
⦁ Phone number: phone number is the mean of communication for some people
⦁ Email: email is the urgent means of communication. It also allows sending attachments and documents
⦁ URL of website: non-aggressive visits to invitation
⦁ Social media: you can add your social media links if your field is relevant to that
⦁ Address: put it if you want to draw people into your office and store
⦁ Slogan: This is completely optional
5: Choose your typography:
First, you decide what you want to say; then you can create a way to how it looks. There is a small place on the business card, that’s why typography is very important.
Typography has three main categories:
Size: you want all the text written on the card must be readable. The text on the card should be at least points 8. Your most important part of the business card is the name. Your name should be clear. Don’t clutter your card. Leave empty spaces, so every element has some space of breathing.
Font: the fonts can influence your brand identity. There are five types of fonts. You can choose your font according to the personality that you want to represent. Below are the different font sizes:
The above business card is designed for Pucked by Peca. This card is used by a freelance business.
This card has a different font. It was made by another design for the Conejo construction.
The Go Mint consultant is a digital marketing agency that designs SEO and web designing, development of apps. This card has totally.
The above is the business card of identity brand agency of DotMuze agencies.
Colour: choose the colour that matches well with the colour of your brand. The colour of a similar type is hard to read sometimes but looks good. The principle of this typography is that no matter how good the font is, but if it is unable to read, then it is worthless.
6: Consider special finishes:
Now, we are reaching the finishes. It depends upon the printers what are the features they can offer. Some printers have a certain quality that can give special features to the card. There are some special effects:
Embossing: Embossing is known as the creation of three-dimensional reliefs, which can make a certain area visible or pop up. You can make it get the attention of the viewer to some certain aspect.
Letter pressing: this process pushes paper downwards while inking it instead of raising the paper upwards. This is used to give your business gravitas of heightened. A special type of ink has also been used for this process.
Spot UV coating: to give a smooth texture to business cards, coat
Ing has been used. Spot UV coating works as the same as the coating does, but you cannot apply it on the whole of the card but in special places. This coating is done on a special type of phrases and logos. Take into account how this coated area looks when the others are not coated.
7: Pick a designer:
if you want your business card to stand out, then it’s good for you to find a person who is a professional designer of the business card. You can find the professional designer on 99desings, and you can also look for a freelance business card designer. You can also check out the portfolio to check whether the person is fit for the job or not. After you find the designer of your choice, tell him all about your business, your styles and your wishes and visions, then you will see your business card designer turn your visions into reality.
8: Finalize your design:
after considering the shape, colour, fonts and finishes, you can finalize the design of your business card. At last, you can give a visual look to your card at the end. For example, where your eyes move first and what do first see on the card. What is the position of your name on the card? What is the position of your logo on the card? You can check whether the information on the card is necessary or it is just formal? You can check whether the elements that have you describes in the design are present in on the card or not. You can also double check your card. Check out the colours on the card. Do they are irritating to the eyes? Check out the address on the card if it is written. If the address is written and wrong, then tell the designer to make it right. Check out you’re each and every information. Your name, contact information, email etc. If anything is wrong in the card, tell the designer whoever he is to make each and everything right. The more efficient your card should be, the more it has an impact on customers.
There are some other techniques as well for the creation of a business card. Check these advanced skills:
Avoid borders: giving borders to your card is common. Borders can separate the material from on the card to its frame. It gives a frame to the business card like a photo frame. Borders give an edge to the card.
Save money on colours: before making your business card, check out your budget. Adding colours and textures to the card can be more expensive. The more colours you add on the business card, the higher the price will be. Sometimes many colours look bad. These colours, instead of giving colour view to a card, give them a bad look. Moreover, it depends on the designer as well. The person who is a good designer of the business card has the ability to use one or two colours and give your card a perfect look rather than mixing many colours on the card.
Stand out with a clever idea: you can design a good card without spending too much money by using your cleverness. You can experiment with you. Rather than following the pattern of others, you can make and can create a different type of business card by using different experiments on it like:
Cards that are folded.
Cards that are transparent.
Make your cards by using rubber or plastic etc.
Links that are scented.
Make your cards thicker by and tripling of it.
This type of experiment can differentiate you from your competition. Try to do something new. When people see a new type of card in your hand, then has also had a nice impression on them.
Realism: give your card a sense of reality. Create the design of your card that looks real. Do not follow the already given and described format. Make something that looks pleasing and real to the eyes.
Plastic and See-through cards:
The plastic and see-through cards are a new entry into the world of the of already existing designs of business cards. DJ Adubs card is a cassette like a card through which we can see through. It is one of a rare kind of business card.
In addition to the plastic and see-through cards, there is another addition, which is money cards. In this model, the business card is printed entirely on the money.